754 Fifth Avenue, Plaza District, NYC, February 2024

Forging a partnership with Bergdorf Goodman, Armet collaborated with  New York–based contemporary artist Jojo Anavim to present Life is Goodman, a retrospective installation staged in the 7th-floor loft space. Playing on Anavim’s signature “Life is Good” motif, the exhibition transformed the space into an immersive art environment, anchored by a custom vending machine featuring Chanel bags and signature pieces rendered in Bergdorf’s iconic purple.

The project blurred the lines between fine art, branding, and luxury retail, positioning Anavim’s exploration of consumer culture within one of the world’s most storied specialty retailers and demonstrating how experiential storytelling can elevate both artist and institution.